CRM/ERP for E-commerce
An online store grows — and at some point the store admin panel is no longer enough. Orders from multiple channels get lost, inventory doesn't match reality, the customer base isn't segmented, and sales managers work blindly. That's when you need CRM/ERP.
We implement CRM and ERP systems for online stores: from RetailCRM setup to custom solution development. Integration with websites, marketplaces, accounting systems, and delivery services — into a unified system where every employee sees the full picture.
CRM/ERP Solutions for E-commerce
Omnichannel Order Processing
Orders from the website, marketplaces, messengers, and phone — in a single queue. Automatic routing by warehouse, region, and shipping type. Order status updates across all channels simultaneously. No order gets lost.
Inventory Management and Logistics
Inventory tracking across multiple warehouses and pickup points. Reservation on order placement. Automatic restocking requests when minimum stock is reached. Shipping service integration: label creation, tracking, delivery status.
Customer Base Management
RFM segmentation: loyal customers, at-risk, lost. Automated trigger campaigns: welcome series, abandoned cart reminders, reactivation. Full interaction history: orders, inquiries, returns. Personalized offers by segment.
Analytics and Reporting
Dashboards for all levels: operational (orders today, delays, returns), tactical (margin by category, channel effectiveness), strategic (LTV, cohorts, revenue forecast). Automated scheduled reports for management.
How We Implement CRM/ERP for E-commerce
Current Process Audit
Before automating, we understand how the business works now. Which systems are used, how orders are processed, where bottlenecks exist. Sometimes the problem is not the lack of a CRM but a flawed process — automating chaos gives automated chaos.
Phased Implementation
We don't change everything at once. Phase one — order management from all channels. Phase two — inventory and accounting integration. Phase three — CRM marketing and analytics. Each phase delivers measurable results and gives the team time to adapt.
Training and Support
We provide training for each role: order manager, warehouse staff, marketer, executive. We create a knowledge base with instructions. First 2 months — operational support and tuning based on real usage.
Frequently Asked Questions
Does an online store need a CRM if it already has a store admin panel?
The store admin panel manages orders and products. A CRM manages customer relationships: segmentation, RFM analysis, personalized offers, retention campaigns. For a store with 1,000+ customers, CRM is the difference between 'selling products' and 'building a loyal customer base.' Retaining a customer is 5-7x cheaper than acquiring a new one.
How does the CRM integrate with the online store and accounting systems?
The 'website - CRM - accounting' triangle works through APIs and queues: an order from the website is created in the CRM and mirrored in the accounting system, status updates flow back to the CRM and website. The customer sees the current status, managers work in the CRM, accounting works in their system. Each system does its job.
Which CRM should you choose for an online store?
For small businesses (up to 500 orders/month) — RetailCRM or amoCRM with e-commerce widgets. For medium (500-5,000 orders) — RetailCRM or a custom Laravel solution. For large (5,000+ orders) — a custom CRM integrated with ERP. The choice depends on the number of sales channels, logistics complexity, and business process specifics.
How does a CRM help increase repeat sales in an online store?
CRM automates retention marketing: RFM segmentation identifies customers at risk of churning and triggers campaigns. Automated sequences: welcome series for new buyers, abandoned cart reminders, cross-sell suggestions 7 days after purchase. On average, CRM increases repeat sales by 25-40%.
How long does it take to implement a CRM for an online store?
Setting up an off-the-shelf CRM with basic integrations takes 2-4 weeks. A custom CRM on Laravel with full website, marketplace, and accounting integration takes 2-4 months. The key phase is data migration and team training, which account for up to 30% of total project time.
Does an online store with under $1M annual revenue need an ERP system?
At that revenue level, a CRM plus accounting software combination is usually sufficient. ERP is justified when you have in-house manufacturing, multiple warehouses across regions, or complex procurement from dozens of suppliers. We recommend starting with CRM and adding ERP modules as you grow rather than deploying a heavy ERP system upfront.
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