E-commerce for Real Estate

E-commerce in real estate means the ability to complete a transaction online: book an apartment with a deposit, pay rent, purchase a parking spot or storage unit. It's full commerce with a cart, payment, and document processing — not just a listing showcase.

The buyer selects a unit from the floor plan or catalog, makes a booking payment via a payment gateway, and receives a booking agreement by email. The property is locked for other buyers during the booking period. The developer's manager is notified and steps in to formalize the deal.

Yes, this is a standard integration. Applications and bookings automatically flow into amoCRM, Bitrix24, or Profitbase. Two-way sync: property statuses update from CRM to the website (sold, booked, available), and leads from the website flow into the CRM.

Booking payments are processed through certified payment gateways with 3D Secure. Funds can be placed in escrow until the booking is confirmed. We legally formalize a booking offer with clear refund terms. All transactions are logged for accounting and audit purposes.

The floor plan should display: real-time unit status (available, booked, sold), price per sqm and total cost, layout on hover, window view visualization when available. The key feature is the ability to select and book directly from the floor plan in 2-3 clicks, with automatic blocking for other buyers.

An MVP with a property catalog, floor plan, and online booking starts from $25,000, taking 2-3 months. A full platform with a finish configurator, personal accounts, CRM integration, and mortgage calculator starts from $60,000, taking 4-6 months. The platform ROI is achieved by reducing the deal cycle by 30-50%.