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PHP for E-commerce

PHP remains the dominant language for e-commerce. WooCommerce, Magento, PrestaShop, OpenCart — all built on PHP. But it's not just about off-the-shelf solutions: the Laravel and Symfony framework ecosystem enables building custom stores of any complexity.

With PHP 8.3, the language has become faster, more secure, and more expressive. JIT compilation, strict typing, fibers for async — this is not the PHP you remember. We build online stores on modern PHP that process thousands of orders per day.

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SOLUTIONS

E-commerce Solutions with PHP

Custom Stores on Laravel

Fully controlled architecture for non-standard business models: subscriptions, B2B portals, marketplaces, product configurators. We use Lunar or Bagisto as the core, customizing for business needs.

WooCommerce for Quick Start

For stores up to 5,000 SKUs with standard logic, WooCommerce is the optimal choice. Quick launch, thousands of plugins, familiar WordPress admin. We customize the theme, set up payments, shipping, and integrations.

Migration from Legacy Platforms

Migrating stores from Bitrix, OpenCart, Joomla to a modern stack. Data migration (products, clients, orders), SEO redirect setup, parallel operation of old and new versions until full switchover.

API-First Stores

PHP backend as a headless e-commerce platform: Laravel or Symfony API for catalog, order, and customer management. Frontend on Vue.js, React, or mobile app. One backend — multiple sales channels.

ARCHITECTURE

Typical Technology Stack

Backend

  • PHP 8.3 с JIT
  • Laravel 11 / Symfony 7
  • Lunar / Bagisto / WooCommerce
  • PostgreSQL / MySQL 8
  • Redis + Meilisearch

Performance

  • OPcache + JIT preloading
  • Varnish / Nginx FastCGI cache
  • Redis for sessions and carts
  • CDN for static and media
  • Queue workers for background tasks

Интеграции

  • Accounting via data exchange
  • Stripe / Payment gateways
  • DHL / FedEx / Postal services
  • Яндекс.Маркет / Google Merchant
  • HubSpot / Salesforce CRM
APPROACH

How We Build E-commerce with PHP

01

Platform Selection

We don't push technology — we select the tool for the task. For a simple store — WooCommerce. For mid-range with custom logic — Laravel + Lunar. For enterprise — Symfony. The decision is based on business requirements, not developer preferences.

02

Performance from Day One

We set up caching, optimize SQL queries, and connect CDN during development. We don't leave optimization for later — a slow store loses customers from day one.

03

Test Automation

PHPUnit for unit tests, Pest for feature tests, Playwright for e2e. Critical paths (checkout, payment) are covered by automated tests. CI/CD blocks deployment with failing tests.

FAQ

Frequently Asked Questions

Absolutely. PHP 8.3 is a fast, typed language with JIT compilation. PHP powers WooCommerce (28% of all online stores), Magento, PrestaShop, and custom solutions on Laravel and Symfony. The e-commerce package ecosystem for PHP is the most mature among all languages.

Depends on scale. For a store up to 10,000 SKUs with standard logic — Laravel + Lunar or even WordPress + WooCommerce. For a complex catalog with B2B, multi-warehouse, and custom logic — Laravel. For enterprise with dozens of integrations and complex workflows — Symfony. We help you choose during the consultation.

Through architectural solutions: full-page caching (Varnish), query caching (Redis), CDN for static assets, SQL query optimization, horizontal scaling via load balancer. PHP-FPM efficiently uses server resources. PHP stores handle thousands of requests per second.

If the legacy CMS works and the business isn't growing — no. Migration is justified when: performance hits a ceiling, the cost of modifications exceeds building from scratch, you need integrations the CMS doesn't support, or the team can't find CMS developers. We use the strangler fig pattern: new functionality is built on Laravel, gradually replacing legacy modules.

Multi-layer protection: WAF (Web Application Firewall) for attack filtering, CSP headers against XSS, prepared statements for SQL injection protection (Laravel does this automatically), personal data encryption in the database (AES-256), regular PHP and dependency updates. We conduct security audits before launch and set up vulnerability monitoring via Snyk or SonarQube.

Target benchmarks: TTFB (Time to First Byte) under 200ms, LCP (Largest Contentful Paint) under 2.5 seconds, CLS under 0.1. For the PHP backend: average API response time 50-100ms, catalog page generation 100-200ms (with cache under 20ms). In load testing — handling 500+ concurrent users on a single server.

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